Compelling positioning is the foundation of business success. It defines how your audience perceives your valueand that perception drives decisions.
In a noisy market, clear positioning helps you stand out, get remembered, and be chosen. It aligns teams, sharpens strategy, and builds trust by demonstrating an understanding of your market and your competitive edge. More than messaging, it’s a strategic tool that uncovers growth opportunities and accelerates outcomes.
When your positioning is strong, customers know exactly why you matter, and investors see your potential faster. It’s not just about what you do, it’s about how clearly and convincingly you communicate why it matters. In short, compelling positioning turns vision into traction and gives your business the clarity it needs to thrive.
The Power of Positioning
Most businesses don’t fail because they lack capability - they fail because they struggle to explain their value in a way that resonates. That’s where we come in.
We’re a team of seasoned experts in psychology, branding, and marketing communications. Our speciality is taking complex, ambitious ideas and distilling them into simple, engaging, and motivational positioning that moves people to act.
We work with founders and growth teams to find sharper angles and the right words, so they get noticed, remembered, and chosen. Using a blend of strategic thinking, creativity, and behavioural insight, we help businesses define their edge and express it with clarity and confidence.
When your positioning is clear, decisions get easier and outcomes come faster.
Meet the team
Ian Thatcher
FOUNDER
A strategist with a sharp eye for patterns others miss, skilled at uncovering unexpected connections in data, evidence, and insights to craft bold alternatives and deliver winning solutions.
James Powell
CONSULTANT
Former Head of Research at Nationwide and PA Consulting analyst, with a rare talent for uncovering insights that spark powerful creative expression and strategic clarity.
Jo Marsh
CONSULTANT
Jo has crafted brand and communication strategies for some of the world’s most influential cultural institutions, with a rare gift for translating abstract ideas into messages that truly connect with people.
Explore insights, tools, and frameworks designed to help founders and investors unlock powerful positioning.
Insights
Work
Explore how we've helped founders and investors turn bold visions into market-shaping brands.
Join founders, investors, and brand leaders at our events to explore the strategies, stories, and shifts that define standout market positioning.