Insights to drive growth
Articles, insights, tools, and frameworks designed to help founders and investors unlock powerful positioning. Discover how to stand out, scale faster, and seize untapped market opportunities.
The Product Is Not The Pitch: Why Positioning Is the Missing Link in Your Growth Strategy
Focusing too much on product features instead of market narrative.
Positioning Beyond Logic: Why Emotion, Identity, and Trust Are the Real Drivers of Growth
Logic informs, but emotion, identity, and trust persuade.
What is the Law of the Ridiculous Reverse?
Sometimes the best way to say it… is to say the opposite.
Add-On, Bolt-On, or Bolt-Off? How Positioning Can Make or Break Strategic M&A
Misaligned narratives weaken acquisition value.