We turned tech into child’s play and conquered a new market


Client

Justin’s World

Challenge

Successfully launching Justin Fletcher into a new market with an engaging kids’ app series.

We co-created and promoted the Justin’s World app series, achieving 1M downloads and critical acclaim.

Solution

Justin Fletcher aka ‘Mr Tumble’ was licensed by app company NTL to front a new educative gaming kids app series, called Justin’s World.

Vision to Value’s Ian Thatcher was one of three company Directors alongside Allan Johnson and Graham Ebbs who wrote, developed and promoted the new series of educational gaming apps for a totally new market under the moniker “Justin’s World”.

The apps achieved an outcome of circa 1 million downloads across the portfolio, received “Editors Choice” in the App Store, were named ”Best Kids App” by Wired Magazine and achieved national press coverage selling out a launch event to an audience of 9,000.

Results

  • £250k

    Seed funding received

  • 1M+

    App downloads

  • Best App

    Wired Magazine

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